Published on 2025-09-29
Every year, some people wonder: should we wait to publish articles on our site, or start right away? The answer is simple: it’s better to act early—just like installing winter tires in October. Here’s the parallel.
Winter tires are useful as soon as the temperature drops below 7 °C, even on dry roads. Similarly, publishing your blogs early ensures you’re visible as soon as potential clients start looking for answers to their questions.
Waiting too long is like driving for days with summer tires in cold weather: you miss opportunities, and your site becomes less effective.
Garages experience peak demand in November. By publishing your articles now, you avoid the “digital rush”: you position yourself before everyone else starts posting similar content.
The result: greater visibility, less competition, and a stronger impact for your articles.
The weather can surprise us with snow or frost as early as October. In the same way, market trends and client needs evolve quickly.
Having blogs already published means you’re ready to respond to these surprises and demonstrate your expertise—rather than scrambling to catch up.
Installing your tires early doesn’t wear them out; in fact, it improves performance. Publishing your articles early and regularly strengthens your credibility and online reputation.
On the other hand, delaying publication or leaving your site empty can make it seem like you’re inactive—hurting your image.
When you book your appointment early, you make your mechanic’s job easier. Likewise, every article you publish supports your other marketing efforts: social media, newsletters, ad campaigns.
It’s a snowball effect: the earlier you publish, the more effective your communication becomes.
In summary
Publishing your blogs early and regularly means:
Avoiding the competition rush
Being ready to meet your clients’ needs and questions
Strengthening your credibility and expertise
Supporting all your marketing actions
So, why wait? ???? Start enriching your site today—just as you’d change your tires in October to drive safely.