Published on 2025-10-29
Tip: Start your campaigns as early as the first week of November to make the most of the season and capture attention before your competitors.
The arrival of winter marks a crucial period for mechanical workshops and auto garages. Between tire changes, battery checks, and preventive maintenance, it’s the perfect time to fill up your schedule and build customer loyalty. But in an increasingly competitive market, how can you stand out and attract more customers before the deep freeze sets in? You can even encourage customers to book their next tire change appointment — for spring!
Here are a few effective marketing strategies tailored for garages and auto workshops to implement starting in November.
Winter tires are often the most requested service as cold weather approaches — a must-have communication lever:
Offer a “change + storage” package to make your customers’ lives easier.
Set up an easy and fast online booking system, accessible even from a smartphone.
Use social media to remind people of legal deadlines and emphasize safety.
Marketing tip: A clear visual with the message “Avoid the wait — book now” works great for Facebook and Google ads.
Cold weather is the number one enemy of worn-out batteries. Why not:
Offer a free battery test to any customer coming in for another service.
Give a discount on replacement if the battery needs changing.
Create a combo offer: tires + battery = extra savings.
Marketing tip: Send a targeted email campaign with a catchy subject line like:
“Will your battery survive the winter? Free testing in November.”
Customers love simplicity. Create all-in-one packages that build trust and save time:
Brake inspection
Tire change
Battery test
Heating and fluid check
Marketing tip: On your website, display these packages with clear and transparent pricing to inspire confidence.
Black Friday is becoming increasingly popular in the automotive sector — a unique opportunity in November to attract new customers:
Offer a 24-hour exclusive discount on your winter maintenance packages.
Promote a special Black Friday gift card that customers can offer for Christmas (perfect for a maintenance service or tire change).
Highlight your promotions with local ad campaigns targeting drivers in your area.
Marketing tip: Create a dedicated “Black Friday Auto Garage” landing page to grab attention and track your campaign’s performance.
Winter is a demanding season for drivers… but a golden opportunity for garages to boost visibility and customer loyalty. By combining essential services (tires, batteries, maintenance) with smart marketing actions (emails, promotions, Black Friday offers), your workshop can keep its schedule full while creating added value for your customers.
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