The arrival of winter marks a crucial period for mechanical workshops and auto garages. Between tire changes, battery checks, and preventive maintenance, it’s the perfect time to fill up your schedule and build customer loyalty. But in an increasingly competitive market, how can you stand out and attract more customers before the deep freeze sets in ?
In a world where the race for visibility on social media never stops, many believe that posting frequently is the key to success. Yet, quality always outweighs quantity. A well-thought-out post is worth more than ten scattered ones that risk diluting your message.
Every year, some people wonder: should we wait to publish articles on our site, or start right away? The answer is simple: it’s better to act early—just like installing winter tires in October. Here’s the parallel.
Back-to-school season is a busy time: heavier traffic, packed schedules, and vehicles being used every day. For auto service centres, this is the perfect moment to remind your customers about the importance of preventive maintenance—helping you boost sales while building customer loyalty.
Do you want to be visible, credible, and attract more customers? Then Google My Business is a must-have tool.
You are probably asking yourself a few questions: Do I really need a website? I have enough customers, should I invest in a website? How much does a website cost? Is a website complicated to manage and update?
Since the disappearance of the Employment tab on business Facebook pages at the beginning of 2023, many have been looking for places to post your available jobs positions.
Do you sometimes run out of ideas for creating social media posts for your auto centre, garage or auto parts store?
Did you know a good way to support and promote the initiatives of businesses and organizations in your sector of activity or in your region is to take an interest in the content on their social networks?
Humour is a great communication tool on social networks. This article looks at how Alexandre Cyr, Content Creator at Mechanic Web Services, goes about creating successful humorous material.
A Google Business Profile is a free showcase on the Web for your auto centre or store and makes your business visible on Google Maps.
Don’t hesitate to be generous with your customers by informing and educating them about your area of expertise, whether it is the maintenance or repair of vehicles.
It is widely known that authentic and human content is a safe bet on social networks. It generates interest and leads to likes, comments, shares and new subscribers.
Alain Côté Auto Parts has been a Mechanic Web Services client for several years. Over time, the managers and employees of this company have developed the reflex of seizing opportunities for ‘field’ and ‘human’ content.
With the many social media to choose from – Twitter, Instagram, TikTok and YouTube, to name a few – the attention of Facebook Page followers is more divided than ever. That is why it is important to offer your subscribers content that is varied and original, so they continue to interact with your posts.
Our company is well established and specialized, among other things, in the management of social networks for garages and auto centres, and the members of our team have handled many of these types of cases over the years.
The main benefits of having an optimized Facebook page are: improved brand image, better SEO on the web, increased visibility for a maximum of potential customers.
In June 2020, the Legault government tabled a Bill that aims at modernizing the way the protection of personal data is regulated in Quebec.
Your car collects a lot of data that escapes your control. The Automotive Industries Association of Canada (AIA) is currently leading a campaign to give consumers the right to exercise control over its use.
Did you recently receive a phone call from a kind but pushy representative from Mapidea of Ireland? If so, beware!