9 Parameters That Influence the Positioning of a Website On Google

Published on 2020-04-01

Did you know that the first search gets 36.4% of the clicks? That’s as many clicks as the results of searches in 2nd to 5th place combined, and 90% of clicks are generated by results on the first page.

When we build a website, the team at Mechanic Web Services considers the parameters that will influence its positioning. Also, for all the websites Mechanic Web Services builds for its customers, updates are done by adding or correcting information, and take into account these 9 parameters.

Parameters That Influence
1- How Old the Page Is
The older the website page is, the more visibility it will get. It takes many months and years for a page to reach its full value.

2- Text Visible on the Page
The quality and quantity of text on the page is very important. It must have an average of 350 words, including headings and keywords in bold.

3- Meta Tags (Meta Elements)
Make your meta tags as simple, clear and precise as possible. They are like your business card for Google.

4- Internal Links
Having internal links on the different pages of your website will help increase its ranking.

5- Incoming Links
The more pages from other websites that link to pages on your website, the better it is for you. Ask your suppliers to add your web address to their website.

6- Reputation on Social Media
Having a good reputation on social networks is very important. It confirms your credibility and helps Google better serve its visitors.

7- Advertising on the Website
While advertising on a page benefits the website owner’s wallet, having too much can be a disadvantage to the website’s ranking.

8- Activity on the Site
Websites that regularly update their content and add news are more likely to get better positioning.
9- External Links
A page that has at least 1 link to a page on another website has an advantage.

At Mechanic Web Services, our strategic expertise enables us to do everything we can to ensure that the websites of our customers who are Garage, Auto Centre or Auto Parts Store owners get the best positioning possible in their category on Google. Let us take care of your website project or updates.

Geneviève Lizotte

About the Author

Geneviève Lizotte

Passionate about digital communications, since I joined the MSW team I have specialized in Web copywriting, and management and content for social networks and Google My business. Business development and project management are a big part of my work. Making the world of digital communications accessible to entrepreneurs in the automotive aftermarket is what really motivates me. My motto: NEVER leave home without my iPhone!

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