Agility, a Communication Ally During COVID-19

Published on 2020-05-14

After writing the blog post Content to Publish During COVID-19 on May 5, 2020, I wanted to further discuss the three main subjects I touched on in the article: agility, solidarity and support. I will start with agility, an essential quality during this pandemic.

Many of the employees at Auto Centres and Auto Parts Stores have shown great agility and originality in responding quickly to changes brought on by the pandemic. Unfortunately, several concrete actions have remained hidden and were not shared. This is too bad, because using agility in your communications helps to create compelling messages quickly when they are most needed.

Concrete Examples of Agility

  • NAPA AUTOPRO Mécanique Auto D.R. in Saint-Étienne-de-Lauzon showed great agility by producing a few video clips it posted on its Facebook page that described the services it offered and the procedures put in place to ensure the safety of customers and employees. These videos were viewed by hundreds of people. They quickly clarified certain new practices and highlighted the team’s initiatives. Watch one of these videos by clicking here.
  • Employees at NAPA AUTOPRO Maintenance Auto Gatineau worked to keep the fleet of medical companies in the Outaouais area on the road during the pandemic. While repairing one of the vehicles, the owners of the Auto Centre were quick to take photos and publish them on their Facebook page, as well as on the private Facebook page of the NAPA AUTOPRO banner, with a special message.
  • The very fast establishment by the provincial government of a daily press briefing at 1:00 PM every day enabled critical information to be broadcast directly to the entire population. These press briefings have been listened to religiously by all generations on various broadcasting platforms.

Have you shown an ability to be agile in your actions and in your communications In the past few weeks? Share your experiences on the Facebook page of Mechanic Web Services.

 

Patrick Gagnon

About the Author

Patrick Gagnon
In business since forever and passionate about events that involve the automotive world, I officially founded Victoire Special Activities in 1999, the company that later became Victoire Events & Web in 2010 following the addition of our Web services. The Mechanic Web Services (MWS) division was created in 2017, with the aim of offering a specialized service for mechanic Auto Centres and Auto Parts Stores. It is with contagious pleasure that I arrive at the office every day to work with my team on the three areas of our expertise: events, Web and automobiles. What more could I ask for?

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