Garages and Auto Centres, Make Sure to Optimize Your Facebook Page in 2022

Facebook has been essential for businesses for over a decade now. Companies in what are called traditional sectors, like the automotive aftermarket, seem to have fallen behind other sectors. The possible reason for this delay is a lack of knowledge about the advantages and benefits of a Facebook business page that is optimized, and a lack of time.

The main benefits of having an optimized Facebook page are: improved brand image, better SEO on the web, increased visibility for a maximum of potential customers, a greater number of subscriptions to your page and access to valuable tools for finding employees.

Here are some practices to adopt now to optimize your Facebook page and get the most from it: 

1. Make sure your company Facebook page is a ‘business’ page. Unfortunately, there are still many garages and auto centres that use personal pages with their business name. The problem is they deprive themselves of the many useful features that Facebook offers specifically for businesses. Select the correct page template depending on your needs: standard, services or company.

2. Choose profile and cover photos that showcase your brand image and provide relevant information. Using your logo as your profile picture is a good idea. Don’t hesitate to change your cover image according to the seasons and promotions.

3. Choose and complete the tabs that are relevant to your sector and customize the order that they appear. Here is a suggestion of tabs to select and the recommended order for a garage or auto centre: About, Services, Offers, Jobs, Reviews, Photos, Videos and others. Develop the habit of using them and updating them regularly.

4. Make sure to properly complete the About section of your Facebook page. Use all the space provided to add a description of your business and use the keywords of your industry. Don't forget to create a username, this will make it easy for your partners and customers to tag you in posts.

5. Configure the Contact button. Select the method your customer service staff are most comfortable with. The recommended option is Call Now.

6. Facebook users can contact your business using Messenger to send questions or comments. Managing this function can take up a lot of time and energy. Instead, we recommend you program an automatic message inviting people to reach you by phone and include your number. That way, you won’t miss potential customers or forgot appointment cancellation messages.

Start the year off on the right foot!

Now that you know how to optimize a business Facebook page, take the time to look around your garage or auto centre page. And while you’re there, check who the administrators are, it’s important. To find out why, read this article: Sole Administrator of Your Facebook Business Page, Don’t Do It! And don't forget to post regularly and display the Facebook icon on your website and other communications tools, like your invoices.

If you’re having trouble with your page or don’t have time, entrust the management and posting of your Facebook page to a member of the team at Mechanic Web Services. We are a multidisciplinary team specializing in the development of web solutions specifically for garages and auto centres.