Published on 2022-09-06
Don’t hesitate to be generous with your customers by informing and educating them about your area of expertise, whether it is the maintenance or repair of vehicles. Why? Because well-informed customers will be more inclined to buy the additional services you offer them.
Expertise Is Trust
Customers want to ‘know’ but don't want to do it themselves. Therefore, they are constantly looking for information. And they can find it, for free, on the Web.
By becoming THE reference for everything related to the maintenance and repair of their vehicles, you will gain the trust of your customers and your community.
How to Share Information
Whether it is on your website, on your social networks or at your service counter, take every opportunity available to you to prove your expertise, share your knowledge and demonstrate transparency.
Here are a few ways to inform your customers:
The Facebook page of Ward’s Hilltop Service Centre has published many promotional and informative posts. In the spring of 2022, a short video on the maintenance and repair of air conditioning systems was posted to inform and educate customers on the subject. You can watch the video here.
On the Blue Mountain Autopro website, there is a News tab with various informative articles, including one on tire rotation. This article highlights the importance of rotating tires so that they wear evenly and when to do it.
Remember, to be recognized as an expert in a field; you must share your knowledge in the same way we do in this article. At Mechanic Web Services, we firmly believe this is important; we have even made it one of our company values. We suggest you make it one of yours too!
Don’t hesitate to spread the word among your technical advisors, mechanics and technicians.