Communications in Times of Crisis for Mechanic Auto Centres

Published on 2020-04-07

Are you unsure about what to communicate in times of crisis on your various platforms? You’re not alone. Extraordinary situations like these require thought and strategy. Here is what the team at Mechanic Web Services suggests you publish to inform your customers and retain your community during this critical period.

  1. Inform Your Customers
    • One of the first things to do is update your platforms: website, social networks, Google My Business profile. The modifications can be simple, like changing business hours or announcing a temporary location closing
    • The information you publish can also be more elaborate and updated regularly, like establishing preventive procedures and implementing government regulations. Use attractive visuals to ensure the information is shared. A picture is worth a thousand words!
  2. Continue to Interact With Your Community
    • Throughout the year, you have probably put in a lot of effort on a daily basis to keep your community going. Continue to interact by sharing your community commitments, as well as those made by your suppliers and customers
    • Using real life examples, explain your actions and exchanges with your customers to show the priority service you are providing. Testimonials are always a good way to do this
    • Share relevant content published by your after-market industry partners
    • Ask your Facebook subscribers about their knowledge of mechanics and car maintenance
  3. Showcase Your Business Through Video
    • Stand out by making a short video to inform your customers about the regulations in effect in your industry and your Auto Centre
    • Use Facebook Live to make an information video on a specific subject (ex: Understanding Your Owner’s Manuel, etc.), or invite your customers to ask you questions directly
  4. Prepare for When Your Business Activities Return to Normal
    • Activate the appointment request feature on your platforms. This will help you plan the return of your personnel 
    • Post photos of your team and facilities a few days before returning to normal
    • Take advantage of the down time to update the personalized texts of your platforms, this will increase your Web presence SEO

Would you like new content added to your platforms to make them more efficient for your Auto Centre? Let us take care of it for you! Mechanic Web Services is a multidisciplinary team that specializes in the aftermarket industry.

Are you ready? We are!

Geneviève Lizotte

About the Author

Geneviève Lizotte

Passionate about digital communications, since I joined the MSW team I have specialized in Web copywriting, and management and content for social networks and Google My business. Business development and project management are a big part of my work. Making the world of digital communications accessible to entrepreneurs in the automotive aftermarket is what really motivates me. My motto: NEVER leave home without my iPhone!

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