Video Is Your Best Representative

Published on 2020-04-11

Hello! I’m Vincent, the new kid at Mechanic Web Services. Today, I’ll be talking to you about a subject that is one of the most important parts of my profession: corporate videos on the Web.

You don’t have to be Brad Pitt, Scarlett Johansson or Harrison Ford to be in a video. Your mechanic Auto Centre or Auto Parts Store doesn’t need to be Microsoft, Mercedes or Hydro-Québec to make one. Far from it, actually.

What Is a Video Really Used For?

There can be many goals, but a video is mainly used to:

  • Explain your company’s mission and utility 
  • Describe your products and services
  • Introduce the members of your team
  • Make a demonstration
  • Send a clear message during exceptional events
  • Improve its position on the Web, usually on social networks

Make a Successful Video

What is the best way to make a successful video? Create a complete and customized scenario that targets a specific audience.
You must be thinking, “Yes, but isn’t that expensive?” No. It doesn’t have to be.
From a simple budget established in advance, you can create a final product that meets your objectives. Have you ever thought about graphic animation? I’m going to talk about this in another article soon.
“Okay, but it must take a really long time to make!” Sorry to contradict you again, but it all depends on the concept, budget, content, travel and other requirements. It depends of several factors. A proposal from our team will give you a clearer idea. Victoire Events and Web and its Mechanic Web Services division offer a complete turnkey service.

70% of Internet Traffic Is Video

Remember that 70% of Internet traffic is video. If your business doesn't have video, you’re missing a powerful tool in your arsenal. I would add that video can become your ‘best representative on the road’. Because it’s always working for you, even on weekends, holidays and when you’re asleep. Video never gets tired!
Don’t hesitate to integrate video as a tool in your marketing communications plan. Contact Mechanic Web Services, let us become your experts to increase the visibility of your Auto Centre or Auto Parts Store on the Web and social networks.

Vincent Roy
Video and Graphics Production Director

Source: https://en.wikipedia.org/wiki/YouTube
 

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