Google Reviews: 6 Best Practices to Put Into Action Now

Published on 2020-04-13

Checking Google reviews is now a common thing for consumers in 2020. That’s why you need to integrate support for Google reviews into your management of digital platforms for your Auto Centre or Auto Parts Store.
Here are six (6) best practices to put into action now to manage your Google reviews on your Google My Business profile.

  1. Reply to reviews. Both positive and negative reviews deserve a response. Thank the person, using their last name if possible, for taking the time to rate and write a review, if this is the case. Show your enthusiasm to serve them again.
  2. A three (3) star review, ask why? If you receive a three (3) star review without a comment, respond by asking to talk to the person by telephone to get more details. Worried you might not get a call? In your reply, invite the person when they next visit your business to discuss their comments, because your goal is to get five (5) stars from them.
  3. A negative review, breathe before replying but don’t put it off. If you receive a negative review and comment, don’t panic. Take the time to consult your team to find out more about the situation and circumstances, if necessary.
  4. A negative review deserves respect and truth. When you’re about to reply to a negative review, remember that what you write will stay and be read by the person and other visitors to your Google My Business profile. Take the time to properly prepare your answer. See the article How to Write a Positive Reply to a Negative Review for help.
  5. Take action for a fraudulent review. If you suspect a review is fraudulent, alert Google quickly. Start by clicking on the three (3) small dots to the right, select ‘Report this review as inappropriate’ and click on Continue to report and finish by submitting your email address and the reason. Google will then assess the review.
  6. Monitor your profile. Stay connected to your Google My Business profile to quickly see reviews on your profile. Leaving a negative review unanswered for several days can be seen as if you don’t care about criticism. Put the fire out quickly by offering a telephone discussion. Remember, Google reviews are a source of information that allow some measure of customer satisfaction with a product, service and business team.

Do you want this daily task handled by a company that specializes in the after-market sector: Auto Centres and Auto Parts Stores? Let us take care of it for you. Our many customers are businesses like yours that trust us with the management of their digital platforms like Google My Business and Facebook.

Geneviève Lizotte

About the Author

Geneviève Lizotte

Passionate about digital communications, since I joined the MSW team I have specialized in Web copywriting, and management and content for social networks and Google My business. Business development and project management are a big part of my work. Making the world of digital communications accessible to entrepreneurs in the automotive aftermarket is what really motivates me. My motto: NEVER leave home without my iPhone!

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