YouTube Is a Promotion Channel

Published on 2020-04-19

Hi! I’m Vincent, Video and Graphic Production Director at Mechanic Web Services. In this article, I’ll be talking about one of my favourite topics: YouTube. Let me introduce you to what I believe is a very good promotional channel for your Garage, Auto Centre or Auto Parts Store.

What Does YouTube Eat During the Winter?

What is YouTube? Actually, it’s many things, all at the same time. It’s a social network, a search engine and a video broadcasting platform where you can find something on absolutely every possible subject imaginable. Cats falling down, video game pros, people eating strange things, free training videos, all kinds of series and much more! But you’ll also find corporate content. LOTS of corporate content!

YouTube Is the 2nd Most Visited Website

Here are a few statistics to impress you.

  • YouTube has a lot of competitors, like Vimeo, Dailymotion and others, but it’s undoubtedly the most popular video broadcasting platform on the Internet, with more than 2 billion visitors every month.
  • More than that, it’s the second most visited website in the world. The first, no surprise, is Google, and the third is Facebook.
  • 62% of companies in the world broadcast videos on YouTube using their own dedicated channel. A classic corporate video, an advertisement, the summary of an important event, contest promotions. You can upload whatever you want. You have a better chance of being seen if you have your own channel that has been optimized (similar to a profile or page, like on Facebook or LinkedIn).
  • 90% of YouTube users found at least one brand or product they didn’t know about from a search on the platform. This can happen to your business. Do you have a selection of videos posted correctly all on one channel? Taking up space so that you are easier to find is a good strategy!

Produce Videos

Before you can use YouTube, you need to produce videos. How do you do this? Talk to us, we offer a complete turnkey service, from the first blank page to the first view. I’m certified by the Google Creator Academy, as well as for video upload optimization and YouTube channel creation and optimization.

The entire team at Mechanic Web Services wants to help you with their expertise to increase the visibility of your Garage, Auto Centre or Auto Parts Store.

By the way, YouTube is owned by Google, so it goes without saying that together Google and YouTube dominate the Web and leave everyone else far behind. As editorial writer Tucker Carlson noted in 2017, Google is the most powerful company of all time. Why not make it your partner?
 
Sources:
numerama.com/tech/550711-au-fait-pourquoi-youtube-sappelle-youtube.html (french only)
wikipedia.org/wiki/YouTube
socialimpact.youtube.com/intl/en/why-youtube
blogdumoderateur.com/chiffres-youtube (french only)

Vincent Roy

About the Author

Vincent Roy
An audio and video design and production specialist, I’m certified by the YouTube Creator Academy. My involvement in the Mechanic Web Services team improves the services we offer our Web customers. I like to create dynamic and original videos and graphic animation that meets concrete needs and results in amazing finished projects. We’re rolling … and action!

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